The amount of blood, sweat and tears it has taken to get to this point is overwhelming at times. I had an idea 7 years ago about an entrepreneurial focused energy product and it has morphed many times. Ultimately I landed on a focus product geared towards those with side hustles, because I had lived it. I was living it! I couldn't get this idea out of my head.
About 3 years ago, I was able to set up my main Hustle to give me more flexibility in time. So I went to work on this. I spent nearly a year working on an energy gummy, like a gummy bear. Over the course of the year, I received 3 samples total, like 3 gummies, not 3 sets of samples. I was so limited in options too, it really wouldn't have been that great of a product. I was insistent on manufacturing in the USA too, which presented challenges. It was a constant beating my head against the wall and I nearly quit several times.
I realized at this point that this is my "no backup plan" option. The thing I'm willing to plant my flag into and not give up on no matter what. I want to make a difference, this is how I was going to do it.
So the vehicle changed, it was now a powdered drink mix. Had I known how difficult it would have been to nail the flavoring and the ingredients beforehand, I would have thought twice. Ultimately, I knew I had to do it no matter the setbacks. And there were setbacks! We went to trial production 4 times before it took after so many sample taste tests and about 30 official "versions" of the product where the manufacturer thought they had it nailed down. Ingredient issues, flavor issues, consistency issues. You name it.
I was filled with self-doubt, questions, would anyone care about it, etc. All the trappings of most entrepreneurs. But fortunately I believe in the bigger picture and had to look at that several times a day.
So here I sit at my computer with a Hustle Focused Energy bottle next to me in disbelief. I persisted, and yet, this is just the beginning. And also, this is just one flavor, Tropical Task.
But the first time in what feels like a long time, the ball is in my court, it's time to take the shot. Pre-order coming August 17th!
-Trent V. Bray
*Note: Label is pre-production